How to make your ‘about’ page more engaging

After your website’s landing page, the about us page is the most viewed, on average. It is easy to fall into the trap of introducing your staff, or just putting up some buzzword-filled fluff piece, but putting a little bit more thoughtful effort in will pay dividends over time.

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If you aren’t dealing with a professional web development company in London, though, it can be intimidating or confusing to know what to write about. To help, here are four areas to consider to improve your about page.

Consider your target audience

Just like any client or public presentation, when putting your about page together, you should consider your target audience. If your target customers are industry members, you don’t need to shy away from statistics, technical language, and some industry buzzwords, but you may need to keep a more professional tone. However, if you deal mostly with individuals, especially outside of a business environment, a more personal approach may be much more effective. Including anecdotes or telling a story through your about page may be more appropriate in this case.

Create engaging content

Just like anything else, if the content isn’t interesting or useful, you will not make a positive impression.

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Professional web development services by Redsnapper and other companies have professionals working on engaging content, but if you are doing it yourself, consider creating a narrative through your about page, focusing on your company goals or story, if appropriate.

Don’t be afraid to show off

Many people, even in business, find it difficult to show off, preferring a more modest approach, but showing off a little can improve the appearance of your business. If your business has won awards, they should be included on the about page. In many cases, customers are comparing businesses they have never dealt with, and awards help to differentiate your business from competitors and increase customer trust –

Even if you have no awards to show, testimonials from satisfied customers can have similar effects and are worth including.

Help customers connect to you

To retain customers effectively, you want to connect with them at multiple points if possible. Your page should include an easy way to subscribe to your mailing list, if there is one, as well as social media links, to encourage clients to connect with you, but also share your site.… Read More

How Trade X1 Has Revolutionized Forex Trading

Due to the success that has been attributed to the rise of Forex trading, the Forex industry has seen a tremendous increase in the number of Forex trading companies making an entrance in the market. On the other hand, traders who have realized the benefits of Forex trading have on their part established ways of getting into the market and having their own fair share of the pie. Though we have numerous Forex trading companies, it is usually of the essence to do a constructive research before investing your money in a company or market that you are not sure of.

If you are new in the Forex market and you would like to know more about this industry, I would suggest you join Trade X1. As a company that has been established by professionals in the Forex trading industry, TradeX1 primary mission is to create a platform where there is a conducive working environment that promotes wealth creation.

TradeX1 is a globally-acclaimed, and an award-winning Forex trading platform that has no doubt revolutionized CFD and Forex trading. This company brags as being a top flight online Forex brokerage company whose main aim is to provide a secure, productive, and reliable platform for traders.

This trading company provides each trader with a set of cutting-edge tools and various performance-enhancing services to guide you through the entire trading process. For instance, you can benefit from one-click trading, immediate access to quick data, implementation strategies, and most importantly, current Forex quotes to facilitate simplified trading. Apart from this, you can also benefit from technological tools such as data analysis and stock charting software.

How to Register and Open an Account

Opening an account with this trading company is a simple process that won’t even cost you more than a minute. All you need is either your driving license, your passport, or your national ID. Simply visit and fill in the form and submit it electronically upon completion. Once your application has been approved, you will now have to choose your preferred account type and proceed with the trading. If you are new, the company has a tutorial to help you understand how the trading process works.

The company is devoted to providing a secure trading platform that allows you to focus on your trading while leaving the rest to the company. With this in mind, you will have the opportunity to grow your portfolio, increase your wealth experience, and most importantly, earn more from the company and your trading in general.

This innovative company has a set of investment tools which offer each trader numerous growth opportunities to match their trading skills. What this means is that you will get the chance to allocate your funds to the platform and choose the trading strategy that will work out for you.

The company has different types of accounts that have been individually modeled to suit the preferences of each trader. Apart from this, the accounts also provide a platform where … Read More

What are the prerequisites for starting a recurring deposit

The recurring deposit is one of the best options for investment in India. It is a term deposit where you have to pay monthly installments, and at the end of the term, you will get the maturity amount after TDS containing your deposited amount and interest on it.

The first step you must take to check out the interest rates of different banks and then choose the bank that you like. After choosing your bank, you can visit their nearest branch or check their website for the terms and conditions. You should be read all the penalties applicable under different unforeseen circumstances like frequent payment dues, non-payment for consecutive months and likewise. The following is the complete list of prerequisites for starting a recurring deposit.

Open A Savings Account

  1. Open a Savings account in the bank you have chosen. To open a savings account, you need to visit the nearest branch of the bank. Fill up the forms, produce identity and address proof and other necessary documents like PAN card, Aadhaar card, recent color photos, and deposit the minimum balance to start an account.
  2. Activate the Net banking facility for your account if you wish to start online recurring deposit hassle free. You can also opt to start a recurring deposit account offline by revisiting the nearest branch.

In either case, you have to choose the recurring scheme like regular recurring scheme, flexi recurring scheme, senior citizen recurring scheme or any other special type of recurring scheme the bank offers. Understand each of the schemes clearly along with their interest rates, hidden charges, and penalties before selecting one. The Flexi recurring scheme is suitable when your monthly installments are high. Otherwise, you can always select a regular RD with an auto deduction of monthly installment feature from your saving account so that monthly payments do not get overdue.

  1. Then you have to select the monthly installment and the tenure. A longer tenure means better interest rates and better returns. It also means you need to pay monthly installments for a long time. The minimum term is generally 6 months while the maximum is 10 years. The minimum monthly installment is generally Rs.100. You can use a recurring deposit calculator to see how much maturity amount you get based on monthly payment, tenure and interest rate so that you can decide the perfect combination for you.
  2. Fill up the forms carefully, read all the terms and conditions once again and produce any required documents most of which are already with the bank. If you open it online, your savings account will be automatically linked to the recurring deposit account, and you can opt for auto deduction feature. In offline mode, you must ask the representative to ensure that the above-mentioned things are done. You have to produce your savings account passbook and a few recent color photos.

Pay the first monthly installment and congratulations; you just started a recurring deposit. You can take a print of the payment and details … Read More

Financial advisors: How to strengthen your data security

Data security can include the addition of digital privacy measures that can prevent unauthorised access to websites, databases and computers. This is a global problem, with hackers corrupting data and causing major security risks.

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How do we protect ourselves from the daily threat of cyber attacks? Any business in possession of critical documentation is at risk of becoming a target for online fraud as the number of cyber attack cases aimed at hacking confidential information is at an all-time high. With an increased number of security breaches in the investment industry, financial advisors are questioning whether they are doing everything they can to protect their firms from risk. Many advisors are re-assessing their procedures and internal systems and making changes where necessary.

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User awareness training courses are being implemented that arm advisors with their firm’s cybersecurity program and let them know what policies and procedures are currently in place, what their risks are and how to mitigate them.


Financial advisors need to make themselves aware of their Corporate Governance, Enterprise Risk Management and Corporate Compliance to ensure the protection of clients’ personal information. Make sure your anti-virus software is up to date and set your computer to automatically lock users out after a period of inactivity.


Encryption is a sure defence against hackers as encrypting files helps protect them should physical security measures fail. Encryption is used to protect data in transit, for example, via networks. In addition, data should be encrypted when it’s transmitted across networks to prevent unauthorised users listening in to network traffic.

Back office systems for IFAs are used widely in the investment industry, with many platforms and applications that don’t interface with customers but help with the backbone of administrative work.

Financial advisors are educating their employees about dealing with the threat of a cybersecurity. Help has come from the Securities and Exchange Commission (SEC), who have initiated a series of spot-check exams that some advisory firms must take. The results will show how well-prepared these firms are if an attack happens.

Compliance officials are assessing the efficacy of cybersecurity programmes, putting the necessary protocols in place to root out and respond to any new cyber threats.

Don’t cut corners. Clean up your system and don’t allow hackers to get in through the back door.… Read More

How To Grow Your Blog Following

So, you’ve set up your own blog. You’ve got some engaging content in mind with relevant imagery to match, and an eye-catching design ready to be produced. You’re all set – but how do you overcome the main milestone of actually gaining a reader following? Read our top tips below:

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Make sure your content is something you’d actually read

Rather than writing posts you don’t find interesting for the sake of engaging with hot topics, write about your interests. Not only will your passion for the topic come through naturally when you’re writing, but you’ll enjoy writing the posts more. When you start gaining readers, they’ll more than likely share your interests, and it will be easy to engage with your posts.

Opinions are key

There’s a time and place for an opinion – and your blog is definitely it. Whilst anyone can write about a certain topic, only you can give your take on the matter. Remember, whilst they enjoy your content, your personality is the reason your readers have chosen to follow you specifically. This also provides you with the opportunity to provide any information that your readers might not otherwise know, whether that’s a life experience you’ve had, or an insight into your knowledge on a certain topic.

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Write unique content

Whilst it’s certainly tempting to write about current events, bear in mind that is what many people will be doing. If a reader has already read your content through another site or blogger, it’s less likely they’ll want to read your post. Therefore, whilst there’s no harm in keeping up to date with current events, why not try focussing on an alternative angle to the story, or even a different story altogether, to capture their attention?

For ideas on how to improve your blog following, check out sites such as Dublin SEO specialists, Ryco Marketing (, for some great tips on how to make your blog stand out.

Connect with influencers and colleagues

Networking is an important method of succeeding in the business world, and it’s no different for bloggers. Creating contacts in the blogging industry will enable you to reach a wider following. If you can persuade any established bloggers or vloggers to promote your site, then this will be a huge help in spreading the word about your vlog.… Read More