How to make your ‘about’ page more engaging

After your website’s landing page, the about us page is the most viewed, on average. It is easy to fall into the trap of introducing your staff, or just putting up some buzzword-filled fluff piece, but putting a little bit more thoughtful effort in will pay dividends over time.

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If you aren’t dealing with a professional web development company in London, though, it can be intimidating or confusing to know what to write about. To help, here are four areas to consider to improve your about page.

Consider your target audience

Just like any client or public presentation, when putting your about page together, you should consider your target audience. If your target customers are industry members, you don’t need to shy away from statistics, technical language, and some industry buzzwords, but you may need to keep a more professional tone. However, if you deal mostly with individuals, especially outside of a business environment, a more personal approach may be much more effective. Including anecdotes or telling a story through your about page may be more appropriate in this case.

Create engaging content

Just like anything else, if the content isn’t interesting or useful, you will not make a positive impression.

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Professional web development services by Redsnapper and other companies have professionals working on engaging content, but if you are doing it yourself, consider creating a narrative through your about page, focusing on your company goals or story, if appropriate.

Don’t be afraid to show off

Many people, even in business, find it difficult to show off, preferring a more modest approach, but showing off a little can improve the appearance of your business. If your business has won awards, they should be included on the about page. In many cases, customers are comparing businesses they have never dealt with, and awards help to differentiate your business from competitors and increase customer trust –

Even if you have no awards to show, testimonials from satisfied customers can have similar effects and are worth including.

Help customers connect to you

To retain customers effectively, you want to connect with them at multiple points if possible. Your page should include an easy way to subscribe to your mailing list, if there is one, as well as social media links, to encourage clients to connect with you, but also share your site.… Read More

What are the prerequisites for starting a recurring deposit

The recurring deposit is one of the best options for investment in India. It is a term deposit where you have to pay monthly installments, and at the end of the term, you will get the maturity amount after TDS containing your deposited amount and interest on it.

The first step you must take to check out the interest rates of different banks and then choose the bank that you like. After choosing your bank, you can visit their nearest branch or check their website for the terms and conditions. You should be read all the penalties applicable under different unforeseen circumstances like frequent payment dues, non-payment for consecutive months and likewise. The following is the complete list of prerequisites for starting a recurring deposit.

Open A Savings Account

  1. Open a Savings account in the bank you have chosen. To open a savings account, you need to visit the nearest branch of the bank. Fill up the forms, produce identity and address proof and other necessary documents like PAN card, Aadhaar card, recent color photos, and deposit the minimum balance to start an account.
  2. Activate the Net banking facility for your account if you wish to start online recurring deposit hassle free. You can also opt to start a recurring deposit account offline by revisiting the nearest branch.

In either case, you have to choose the recurring scheme like regular recurring scheme, flexi recurring scheme, senior citizen recurring scheme or any other special type of recurring scheme the bank offers. Understand each of the schemes clearly along with their interest rates, hidden charges, and penalties before selecting one. The Flexi recurring scheme is suitable when your monthly installments are high. Otherwise, you can always select a regular RD with an auto deduction of monthly installment feature from your saving account so that monthly payments do not get overdue.

  1. Then you have to select the monthly installment and the tenure. A longer tenure means better interest rates and better returns. It also means you need to pay monthly installments for a long time. The minimum term is generally 6 months while the maximum is 10 years. The minimum monthly installment is generally Rs.100. You can use a recurring deposit calculator to see how much maturity amount you get based on monthly payment, tenure and interest rate so that you can decide the perfect combination for you.
  2. Fill up the forms carefully, read all the terms and conditions once again and produce any required documents most of which are already with the bank. If you open it online, your savings account will be automatically linked to the recurring deposit account, and you can opt for auto deduction feature. In offline mode, you must ask the representative to ensure that the above-mentioned things are done. You have to produce your savings account passbook and a few recent color photos.

Pay the first monthly installment and congratulations; you just started a recurring deposit. You can take a print of the payment and details … Read More

Financial advisors: How to strengthen your data security

Data security can include the addition of digital privacy measures that can prevent unauthorised access to websites, databases and computers. This is a global problem, with hackers corrupting data and causing major security risks.

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How do we protect ourselves from the daily threat of cyber attacks? Any business in possession of critical documentation is at risk of becoming a target for online fraud as the number of cyber attack cases aimed at hacking confidential information is at an all-time high. With an increased number of security breaches in the investment industry, financial advisors are questioning whether they are doing everything they can to protect their firms from risk. Many advisors are re-assessing their procedures and internal systems and making changes where necessary.

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User awareness training courses are being implemented that arm advisors with their firm’s cybersecurity program and let them know what policies and procedures are currently in place, what their risks are and how to mitigate them.


Financial advisors need to make themselves aware of their Corporate Governance, Enterprise Risk Management and Corporate Compliance to ensure the protection of clients’ personal information. Make sure your anti-virus software is up to date and set your computer to automatically lock users out after a period of inactivity.


Encryption is a sure defence against hackers as encrypting files helps protect them should physical security measures fail. Encryption is used to protect data in transit, for example, via networks. In addition, data should be encrypted when it’s transmitted across networks to prevent unauthorised users listening in to network traffic.

Back office systems for IFAs are used widely in the investment industry, with many platforms and applications that don’t interface with customers but help with the backbone of administrative work.

Financial advisors are educating their employees about dealing with the threat of a cybersecurity. Help has come from the Securities and Exchange Commission (SEC), who have initiated a series of spot-check exams that some advisory firms must take. The results will show how well-prepared these firms are if an attack happens.

Compliance officials are assessing the efficacy of cybersecurity programmes, putting the necessary protocols in place to root out and respond to any new cyber threats.

Don’t cut corners. Clean up your system and don’t allow hackers to get in through the back door.… Read More

Best places to use silicone caulk

Silicone caulk is the DIY enthusiast’s friend. It can be a wonderfully versatile substance, and it probably has more uses than most people have contemplated. Know more about what you can do with silicone caulk, and you will not only stay up to date with repairs, but you will ensure none of your caulk ever goes to waste.

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Mind the gap

Silicone sealant is, of course, great for filling gaps. It is a stable substance that moulds to the shape of wherever it is put. So holes in walls from nails, cracks, cavities in brickwork, all can be tackled with caulk. As it is waterproof, it is suitable for interiors and exteriors.

When installing insulation, caulk is effective at closing gaps to increase the efficiency of the insulation. It can be used in attics or ceilings, and as it repels water, it is also very useful in bathrooms and kitchens to prevent water getting into walls or other recesses. Put it around sinks, tiling and to seal the edges around baths and showers for added protection against damp. For more tips on decorating bathrooms, see this report from The Guardian. Caulk will also help to preserve the grout when it is put around the edge of tile work.

Added protection

If drafts are bothering you, silicone caulk is effective too. Use it to fill gaps in the floorboards and the intersections of wall and floor. If the finished floor is to be exposed floor boards, then find a variety of caulk in a colour to match the wood. If the floor is to be covered with carpet then this is not important. Caulk cannot be painted or stained once it is in place.

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If you have new windows installed, then caulk is your material to finish the job. Any gaps that remain can easily be filled with silicone caulk to stop drafts and rain penetrating around the edges. If you want to know more about the properties of silicone sealant, including how to remove old caulk, it would be a good idea to contact experts such as

Silicone caulk is a wonder of modern science that makes so many jobs around the home easier. Applied correctly, it can also look smart and make a positive contribution to the expert finish of your home.… Read More

An introduction to safe pallet racking operating procedures

Racking pallets offers many benefits in terms of storage and logistics and is both an economical and efficient warehousing technique. However, it doesn’t come without its fair share of risk to the product and employees, and therefore, the business too. In recent years, pallet systems have been growing higher and higher. The weight and volume of goods stacked has also been increasing. Collapses have happened and injuries, including fatal injuries, have occurred. For this reason, it is essential that safe racking is employed.

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Covering basic safety

In any warehouse environment using pallets, three essential ground rules should be followed. Firstly, all racking must have signage concerning safe operating loads. Secondly, all employees involved in racking, forklift operation and related equipment must be trained and licensed. Lastly, inspections should be carried out frequently and all damage must be reported immediately. Naturally, if the damage is found, this area should be isolated until the issue can be rectified.

Pallet damage issues

Pallet damage is obviously a leading cause of racking collapse. But many pallets become damaged because they are unsuitable for the racking system or the product. Using the right pallets for your racking system is critical for safe operation. Likewise, the use of faulty or old pallets can affect the overall load of the rack. Ensuring a uniformly distributed load prevents against unbalanced loading, the primary cause of collapse outside of collision.

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Other common causes of racking problems

While most racking collapses are the result of damaged pallets, there is also a wide range of other issues that lead to collapse. For a more comprehensive overview, check out, but as a summary, these causes include; employees climbing the racking, impact damage from heavy items being dropped, overloading, dislodgement and small damage going unreported.

The big picture

Even with the best risk assessment practices, no storage site can ever be completely risk-free, but there are small, conceptual steps you can take to greatly improve safety. Encouraging two-way communication is crucial to safety and this must be implemented across the business.

When employees feel rushed, hushed and susceptible to punishment, they won’t tell their managers when things go wrong. They will simply try to fix the issue or hide the damage. And in racking, hiding damage is the last thing you want to do.… Read More