So, you’ve set up your own blog. You’ve got some engaging content in mind with relevant imagery to match, and an eye-catching design ready to be produced. You’re all set – but how do you overcome the main milestone of actually gaining a reader following? Read our top tips below:

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Make sure your content is something you’d actually read

Rather than writing posts you don’t find interesting for the sake of engaging with hot topics, write about your interests. Not only will your passion for the topic come through naturally when you’re writing, but you’ll enjoy writing the posts more. When you start gaining readers, they’ll more than likely share your interests, and it will be easy to engage with your posts.

Opinions are key

There’s a time and place for an opinion – and your blog is definitely it. Whilst anyone can write about a certain topic, only you can give your take on the matter. Remember, whilst they enjoy your content, your personality is the reason your readers have chosen to follow you specifically. This also provides you with the opportunity to provide any information that your readers might not otherwise know, whether that’s a life experience you’ve had, or an insight into your knowledge on a certain topic.

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Write unique content

Whilst it’s certainly tempting to write about current events, bear in mind that is what many people will be doing. If a reader has already read your content through another site or blogger, it’s less likely they’ll want to read your post. Therefore, whilst there’s no harm in keeping up to date with current events, why not try focussing on an alternative angle to the story, or even a different story altogether, to capture their attention?

For ideas on how to improve your blog following, check out sites such as Dublin SEO specialists, Ryco Marketing (http://www.rycomarketing.ie/), for some great tips on how to make your blog stand out.

Connect with influencers and colleagues

Networking is an important method of succeeding in the business world, and it’s no different for bloggers. Creating contacts in the blogging industry will enable you to reach a wider following. If you can persuade any established bloggers or vloggers to promote your site, then this will be a huge help in spreading the word about your vlog.